Man With The Midas Touch
Man With The Midas Touch
Joy Alukkas started his first jewellery showroom in UAE in the year 1987, he has not looked back since. Today Joya­lukkas is a multi- billion global conglom­erate with varied business interests, achieved under his visionary leadership.

His entrepreneurial journey commenced in Abu Dhabi with a single jewellery show­room, which in a short span of 30 years has become a 150 jewellery showroom chain, spread across 11 countries around the world, which includes USA, UAE, India, UK, Singapore, Malaysia, Qatar, Oman, Bahrain, Kuwait & Saudi Arabia.

Today the Joyalukkas Group, touches the lives of millions of people worldwide. Behind the phenomenal success of the Group is Joy Alukkas, the man with the golden touch who appears unassum­ing to the point where he begins to alarm you.



Brand ‘Joyalukkas’has become a house­hold name across the world, thanks to his vision and commitment to excel and constantly innovate. For someone who has rarely -if ever -based his decisions on the modern management tools such as graphs, scales and projections, Joy Alukkas‘s meteoric rise is a role model of entrepreneurial grit and intuitive enter­prise.

Joy Alukkas revolutionized jewellery re­tailing through many innovative initiatives managed by his well-trained staff of over 9000 personnel. He had the fore­sight to open the world’s largest show­room in Chennai, considered the jewellery hub of India.



Joyalukkas Group’s business interests other than jewellery includes Jolly Silks; Fashion & Silks, Joyalukkas Exchange; Money Exchange, Mall of Joy; Malls, Joyalukkas Lifestyle Developers; Realty & Joyalukkas Foundation; the CSR division of the Group. He is a born businessman with the enthusiasm and zeal to venture into areas he sees potential in.

150 Joyalukkas jewellery showrooms, 60 Joyaluk­kas Exchanges, 4 Jolly Silks stores & 3 jewellery manufacturing units are some key highlights of the Global Enterprise that the visionary entrepreneur had the foresight to create.

Joy Alukkas is married to Jolly Joy who spear heads Joyalukkas Foundation, the CSR division of the Group. They are blessed with 3 children i.e. John Paul, Mary & Elsa. John Paul is the Managing Director of the Group and currently manages the Joyaluk­kas International Operations. He is married to Sonia who works with him at the Joyalukkas International Operations headquarter in Dubai.

Joy Alukkas’s elder daughter Mary is married to Antony, and the couples reside in the UAE and oversee the Joyalukkas Money Exchange business. His youngest daughter Elsa currently studies in the Switzerland and gets involved in projects and the groups CSR activities. He is blessed with 2 granddaughters & 1 grandson through his son and 2 grand­daughters through his daughter i.e. Michelle, Hazel & Lionel, Thea Rose & Julia.

Joy Alukkas is a man with big dreams and a grand vision to ‘enhance people’s lifestyle’. All the businesses he has ventured into compliments his grand vi­sion.


Joy Alukkas phenomenal success has also been ac­knowledged by the likes of the esteemed Forbes magazine by listing him in their India’s Rich list as well as in the magazines World’s Billion­aire’s list.



• First jewellery chain to be awarded both the ISO 9001 and ISO 14001 certification
• Leading retail magazine Retail ME picked Joyalukkas as the Best Retailer of the Year, Middle East
• CSR initiatives have won Joyalukkas accolades at the Best Practice Con­ference - 2009 for 'My0.50' initiative
• Recognised as one of the top 100 business leaders in the UAE by Ara­bian Business Magazine
• Awarded the 'Best Chain of Retail Stores - International' at the 1 st India Bullion & Jewellery Awards
• Joyalukkas Jewellery has won the World’s Largest Retailer Awards from GJTCI
• Best T.V Campaign & Best 360 Degree Marketing Award 2009 at retail jewel­ler India Awards
• Joy Alukkas recongnised and awarded for his Special contribution to Gems & Jewellery Industry at Retal Jeweller Award 2014
• Best Overseas Retailer in 2008
• Recognized by H H Sheikh Mohammed Bin Rashid Al Maktoum, Vice President & Prime Minister of UAE and Ruler of Dubai, under the Dubai Quality Awards program for creating and maintain­ing international standards across all business operations & departments
• Won the Superbrand status 6 years in a row in UAE (2010, 2011, 2012, 2013, 2014, 2015, 2016 & 2017)
• Won the Consumers Choice Award
• Won the NRI Retailer Award of the Year
• Won the Middle East Retailer Award & Asian Achiever of the Year 2011 in UK
• Awarded and recognised by UBM India and Hitech Jewellery Manufacturers Association Award 2014 for being the leading importer of India and Leading Retailer of India
• Awarded The Times Group’s - Brand Icon Award 2014 for being a Global Jeweller
• Awarded the ‘Best Chain of Retail Stores - International’at the 2nd India Bullion & Jewellery Awards
• Joy Alukkas has been honoured as The Most Respected Enterepreneur in Kerala 2015”(Hurun Report)
• Joyalukkas won The Best Chain of Retail Store - International, 2015 at the 3rd India Bullion & Jewellery awards
• Limca Book of World Records for the largest jewellery showroom in the world in Chennai, India
• Listed in the Forbes Magazine in both their World’s Billionaire’s list as well as their India’s Rich list
• Joyalukkas won GJTCI excellence award 2015 in acknowledgement of contribution and outstand achieve­ment in the Gem & Jewellery sector
• Won the Superbrands India Award 2015
• Honoured with the Business Exc­cellence award 2016 by IBPC
• Honored as Top Indian Leader in the Arab World - 2016
• Dubai Service Excellence scheme award 2016
• Won the NRI Business Man of the year 2015
• Won TV Campaign of the Year 2016 at Retail Jeweller India Awards
• Won UK Business Excellence Award
• NDTV Honored with Business In­novator Award

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